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SmartBiz Industry Expert |
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Bartering Lets Cash Flow
Some economists believe the company will head into another recession before long. Whether or not that happens, it's important that you continue to stay on top of the cash flow in your business or practice. MORE
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Combinations Help Boost Profits
We are trying to help customers achieve their desired end results more completely, conveniently and efficiently, But most customers don't really know the best way to make use of all the value you can provide to that end; at least they don't know as much as you do. MORE
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Use This Script To Upsell Your Customers Like Crazy
Say to prospects, "My company will allow me to upgrade you to the superior service or package of services for only a nominal amount more than the good basic service you chose originally. Instead of having to pay two times more to move from our basic to our superior service, I can upgrade you or add it on for a modest amount more." (At this point you specify what the amount is.) MORE
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Adding Volume And Frequency Options
Let your customers buy as much as they want, when they want it. If you let them tell you how much they want to buy, and how often, the answer may surprise you. In my experience, I have found that many business people presume to know what customers want, but are startled to find out that their presumptions are way off base. People are willing to buy more than they ordinarily do when given the option or incentive. MORE
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Model Sales Letters For Someone Who's Never Written One Before!
There are a lot of different kinds of letters. A very successful sales letter that I've used in countless industries is what I call the assumptive letter. The assumptive letter is based upon an assumption that people reading the letter will think you are personally writing to them. It will start with an assumptive statement: MORE
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To Grow Your Business, Make It Easy For People To Buy
I am shocked and appalled by the number of businesses that make it difficult, sometimes maddeningly difficult, for people to buy from them. MORE
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Set Yourself Apart From Competitors
One of my clients gives everyone a gifts--a free car wash--on their birthday and the Fourth of July. Ask yourself how you can acknowledge your customers at special times and in a way that favorably distinguishes and differentiates your business or practice above all the competition. MORE
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Back-End Sales Boost Profits
The most important part of your newly reformulated selling strategy is back-end sales. It is unquestionably the biggest single mechanism that can guarantee your success and multiply your wealth. It's also the most frequently undervalued and overlooked leverage point remaining in modern business. MORE
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Developing Win-Win Joint Ventures
I prefer to think of joint ventures in terms of what I call a host-beneficiary relationship. In essence, you serve as a "host" introducing someone else's complementary and appropriate products or services to your customers--preferably under your express endorsement. MORE
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Adapting And Adopting
Learn how to adapt and adopt ideas over to your unique business or professional situation. It does require a small shift of focus from literal to lateral. Here's an easy process I use with my private
business and professional clients. It should work well for you, too. MORE
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