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During a recent trip to Tokyo, the differences to everyday life in the United States were often very obvious and culturally driven. But there were many occasions where customer experiences, behavior and expectations transcended the cultural differences between East and West. MORE
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Accounting
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Help with Tax Complexities for Small Business
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As a small business owner, you know that tax complexities have become a huge obstacle for small businesses to overcome. The Office of Advocacy of the United States Small Business Administration reported that businesses with less than 20 employees spend approximately $1,300 per employee in order to comply with tax regulations from the federal government, 45% more than bigger business. MORE
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Accounting
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7 Tax Tips for Small Business
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Small businesses have an especially hard time when it comes to taxes. Here are seven tips that will help keep you focused and could help save you money. MORE
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Human Resources
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Managing Lay Offs With Dignity
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With the potential for layoffs facing more and more companies, the realities of laying off great workers is confronting many business owners and managers: owners and managers who have never before faced this hard act. To help ease the pain for the employees being laid off, the owners and managers making the hard decisions, as well as those employees staying behind, I thought I'd share a 5 Step approach that may help you, your employees, and your business. MORE
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Management
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Six Steps to Presidential CRM Success
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Our new president demonstrated throughout his campaign, as well as during his first few weeks in office, that he is extremely conscious of the power of CRM. He may have a few more "customers" than you or me, but his style of communicating with his constituency via Whitehouse blogs, YouTube videos and twitter is one that bears consideration. MORE
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Email Marketing
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Seven Ways to Build your Email List
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Building and maintaining email lists is a challenge for all email marketers. However, if done well and consistently, the rewards in terms of new business and customer loyalty can be great. The following outlines seven strategies for tackling the list building challenge. MORE
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Articles
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Case Study: Solutions For Women
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In this harsh economic climate, finding a way to minimize overhead while still increasing revenue is key to survival for any business. Solutions for Women is successfully transitioning into a more stable financial position by utilizing various internet strategies, including Pay-Per-Click advertising, email blasts, search engine optimization and networking to increase both product awareness and sales revenue. MORE
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Management
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Case Study: A premium shopping site increased leads by 750%
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Business owners used to invest a significant portion of their budget on advertising to drive site traffic as a mean to make more revenue from their website. Faced with a recession, however, many small business owners were forced to scrutinize every nickel and dime of their spending, and resorting to aggressive advertising as the main vehicle to drive growth has become an unwise strategy to apply. MORE
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PCs & Online Equipment
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How to Successfully Execute IT Projects
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According to a 2008 Gartner report, 15% of all IT projects failed that year because of high cost variance, while 18% were unsuccessful because they were substantially late. This means that in 2008, 1 in 3 technology projects failed. Why such a dismal success rate? MORE
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